Brands in Sync – How to Collaborate with Brands?
Moderator : Katariina Sorsa (Music Finland)
Panelists: Iiro Lahdenranta (Result Entertainment Management, Finland), Victoria Renner (OZMOZE, Germany), Nellie Rajabi (SILO, Hit The Ground Running, USA) and Sophie Urquhart (Tin Drum Music, UK)
In the best case, there is much more to a sync than licensing music for an ad. Panel of experienced managers, music supervisors and branding experts discuss what is collaboration between music, an artist brand and a commercial brand, how to monetize on music brands and how to create a match made in heaven.