Finest Sounds presents: Keynote Marc Wesseling

How to market consumer brands to Japanese millenials

Finest Sounds presents: Keynote Marc Wesseling

International Program in englishThursday 5.10.Lounge / 15:00 - 15:20

Ever wondered how brands are being built in Japan – one of the most commercially developed markets in the world? And how does music link to that? Mark Wesseling, co-founder of UltraSuperNew, a creative agency based in Tokyo and Singapore, presents two successful marketing cases: how Heineken and Beats By Dre reached millennials in Japan.

Hailing from The Netherlands, Marc has lived in San Francisco, New York and Hong Kong where he started media companies, set-up branch offices for other agencies, and generally made things happen. Marc settled in Japan in 2002 and co-founded UltraSuperNew in 2007.