Research Sneak Preview: Pro rata or user centric?
: Jari Muikku (Digital Media Finland) and Lottaliina Pokkinen (Muusikkojen liitto)
Music organizations have made a concrete research about the differences between the "pro rata" -distribution model and the "user centric" -model. What would be different, if Spotify and other streaming services would change their model to user centric?
The initial conclusions of the study will be presented here.